Emre Elbeyoglu

■Checks are written as questions, not scores

Fifteen years of SEO work makes it obvious that a number nobody can act on is worse than no number. Every row states what was measured, what value it produced, and what to change.

■Thresholds are product behaviour, not claims about ranking

Nobody outside the model vendors knows the weights. The audit says what it saw and how it graded it, and labels the grading as ours.

■Built the way a B2B SaaS product is built

Versioned rules, pinned crawler lists, stored evidence per row. The rule set carries a version number, so a report can be re-read months later and still mean what it meant.

■Growth work informed the platform view

The report maps checks to the assistants that actually consume them, because “optimise for AI” is not a task anyone can start on Monday.